AI, Web Development, Marketing Analytics & Commercial Strategy

Your Business, Transformed and Ready for the AI World

We build the digital systems that make businesses faster, smarter, and more profitable: AI automations, high-converting websites, custom software, BI dashboards, data pipelines, and financial models engineered for growth.

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Build Custom websites, landing pages, apps and AI-enabled tools
Grow SEO, Marketing Mix Modelling (MMM), and rigorous A/B testing
Automate Data pipelines, AI workflows, custom BI dashboards, and API workflow integrations
Optimize Pricing strategy, unit economics evaluation, and financial forecasting
Experience working with:

Built for small businesses that need momentum, not fluff.

You need digital solutions that connect to sales, operations, and the way your team actually runs. We help you choose what matters, build it well, and improve it with clear data.

End-to-end execution

Engineering, analytics, and strategy stay connected instead of being split across disconnected vendors.

Practical strategy before production

We clarify your offer, audience, goals and priorities before turning effort into invoices.

Direct access to experienced operators

You work directly with the engineers and strategists doing the actual work. We remove friction so decisions move faster.

Tied to commercial outcomes

We focus strictly on deliverables that matter: higher conversion rates, cleaner data insights, and optimized profit margins.

Services

A focused mix of web development, data analytics, digital marketing, and commercial strategy.

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Build

AI & Web Development

Practical, high-performing websites, apps, and AI automations.

  • Custom web applications and landing pages
  • Front-end development and user experience implementation
  • AI tools, workflow automations, and API integrations
  • Site performance optimization and technical audits
Grow

Digital Marketing & Data Analytics

Turning marketing efforts and messy data into clear commercial visibility.

  • Marketing Mix Modelling (MMM) to quantify campaign ROI
  • Technical and content-driven Search Engine Optimisation (SEO)
  • Custom BI dashboards in Tableau and PowerBI
  • End-to-end A/B test design and statistical analysis
Optimize

Commercial Strategy & Pricing

Mathematical rigour applied to business growth.

  • Financial modelling and revenue forecasting
  • Pricing structure and unit economics evaluation
  • Competitor intelligence and market sizing
  • Promotional strategy and discounting frameworks

Our Work

A few examples of digital products we have supported or worked with across web, mobile, and business operations.

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Desktop product

SQL Pro

A local SQL interview trainer with instant query runs, verified answers, and focused practice sets for analytics-heavy roles.

Tauri TypeScript DuckDB
SQL Pro desktop application preview
Cross-platform Mobile App

Rated

A mobile place-discovery app that turns friend recommendations into saved venues, ratings, maps, and a social activity feed.

React Native Expo Supabase
Rated product interface preview
AI-Powered CRM Automation

AI Sales Agents

Automated lead capture and follow-up systems that move prospects from scattered sources into CRM workflows, score them, route them, and trigger timely outreach.

OpenAI n8n Zapier
AI sales automation workflow preview
Native iOS

Parking Search Madrid

A native iOS utility for finding street and garage parking in Madrid, backed by a small data pipeline and saved ticket records.

Swift Python Maps
Parking Search Madrid iOS application preview
Web application

Lumio by SMART

Classroom software for building interactive lessons, live activities, and reliable learning workflows across devices.

Web app Collaboration Performance
Lumio home interface preview

A digital studio for businesses that need hands-on help.

Rena is run by two senior engineers who work directly with small business owners, founders, and operators.

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One of us is rooted in web development, software engineering and product. The other sits at the intersection of data analytics, financial modelling, and commercial strategy. Together, we combine technical execution with quantitative rigour so your business gets both the digital platforms and the commercial models it needs to grow.

On every project, you get clear thinking, careful execution, and practical recommendations without the heavy governance and friction of large agencies, giving you direct access to the people doing the actual work.

Custom Products Web, mobile, SaaS, AI tools/integrations, BI dashboards
Growth A/B testing, SEO, Marketing Mix Modelling (MMM)
Strategy Financial modelling, unit economics and pricing recommendations
Pedro profile portrait
Product and development

Pedro

Pedro turns ideas into practical digital products — websites, apps, AI tools, and automations. With 10+ years in software engineering and experience working with companies across Canada, Germany, United Kingdom, and UAE, he brings technical depth alongside a sharp eye for product, growth, and project management.

View Pedro on LinkedIn
Adri profile portrait
Strategy & Analytics

Adrian

Adrian combines engineering, analytics, and commercial strategy to build the quantitative models and dashboards that drive business decisions. With years of experience at Visa and P&G, his work has generated millions of pounds in incremental revenue.

View Adrian on LinkedIn

Ready to transform your business?

Book a free consultation to walk us through what you are building, selling, or trying to fix. We will assess your needs, evaluate whether we can genuinely help, and leave you with a clear next step.

Free consultation A focused conversation to understand your goals, constraints, and opportunities.
Honest fit check If we are not the right partner, we will say so and point you in a useful direction.
No pressure No hard sell, no obligation, and no vague proposal before we understand the problem.
Book Your Free Consultation Send us an email instead