"Placeholder testimonial about how Rena clarified the project, improved the website, and helped the business move with more confidence."
Web Development, Marketing Analytics & Commercial
Strategy
Your Business, Transformed and Ready for the AI World
AI, Hard data and technical execution applied to business growth. We build custom websites, software, dashboards,engineer data pipelines, and develop financial models that drive measurable commercial outcomes.
Build
Custom websites, landing pages, apps and AI-enabled tools
Grow
SEO, Marketing Mix Modelling (MMM), and rigorous A/B
testing
Automate
Data pipelines, AI workflows, custom BI dashboards, and API
workflow integrations
Optimize
Pricing strategy, unit economics evaluation, and financial
forecasting
Trusted by teams at
Built for small businesses that need momentum, not fluff.
You need digital solutions that connects to sales, operations, and the way your team actually runs. We help you choose what matters, build it well, and improve it with clear data.
Book a callEnd-to-end execution
Engineering, analytics, and strategy stay connected instead of being split across disconnected vendors.
Practical strategy before production
We clarify your offer, audience, goals and priorities before turning effort into invoices.
Direct access to experienced operators
You work directly with the engineers and strategists doing the actual work. We remove friction so decisions move faster.
Tied to commercial outcomes
We focus strictly on deliverables that matter: higher conversion rates, cleaner data insights, and optimized profit margins.
Services
A focused mix of web development, data analytics, digital marketing, and commercial strategy.
Build
Web & Product Development
Practical, high-performing technical foundations.
- Custom web applications and landing pages
- Front-end development and user experience implementation
- API integrations and workflow automation
- Site performance optimization and technical audits
Grow
Digital Marketing & Data Analytics
Turning marketing efforts and messy data into clear commercial visibility.
- Marketing Mix Modelling (MMM) to quantify campaign ROI
- Technical and content-driven Search Engine Optimisation (SEO)
- Custom BI dashboards in Tableau and PowerBI
- End-to-end A/B test design and statistical analysis
- Consolidation of multi-source business data
Optimize
Commercial Strategy & Pricing
Mathematical rigour applied to business growth.
- Financial modelling and revenue forecasting
- Pricing structure and unit economics evaluation
- Competitor intelligence and market sizing
- Promotional strategy and discounting frameworks
What clients say
Three placeholder testimonials ready to swap for real client feedback when you have the final quotes.
"Placeholder testimonial about smoother operations, cleaner automations, and a digital system that made follow-up easier."
"Placeholder testimonial about stronger positioning, clearer marketing priorities, and practical support from strategy through launch."
Selected Work
A few examples of digital products and growth systems we have supported or worked with across web, mobile, and business operations.
Lumio by SMART
A browser-based learning platform that helps teachers turn classroom materials into interactive lessons and student activities. The work focused on reliable content conversion, real-time collaboration, usability, and performance across devices.
Rated
A social place-discovery app for finding restaurants, bars, cafes, and venues through trusted friend recommendations. The product uses React Native, Expo, and Supabase, with maps, saved places, ratings, social following, and a unified activity feed.
Funnels, Automations & Analysis
For smaller teams, we often start by simplifying the customer journey: clearer offers, better landing pages, cleaner lead capture, pricing analysis, and automations that make follow-up and delivery easier.
Clearer
Offer and funnel
Less
Manual work
A digital studio for businesses that need hands-on help.
Rena is run by two senior engineers who work directly with small business owners, founders, and operators.
One of us is rooted in web development, software engineering and product. The other sits at the intersection of data analytics, financial modelling, and commercial strategy. Together, we combine technical execution with quantitative rigour so your business gets both the digital platforms and the commercial models it needs to grow.
On every project, you get clear thinking, careful execution, and practical recommendations without the heavy governance and friction of large agencies, giving you direct access to the people doing the actual work.
Custom Products
Web, mobile, SaaS, AI tools/integrations, BI
dashboards
Growth
A/B testing, SEO, Marketing Mix Modelling (MMM)
Strategy
Financial modelling, unit economics and pricing
recommendations
Product and development
View Pedro on LinkedIn
Pedro
Pedro turns ideas into practical digital products — websites, apps, AI tools, and automations. With 10+ years in software engineering and experience working with companies across Canada, Germany, the UK, and Dubai, he brings technical depth alongside a sharp eye for product, growth, and project management.
Strategy & Analytics
View Adrian on LinkedIn
Adrian
Adrian combines engineering, analytics, and commercial strategy to build the quantitative models and dashboards that drive business decisions. With years of experience at Visa and P&G, his work has generated millions of pounds in incremental revenue.
Ready to transform your business?
Book a free 30-minute consultation to walk us through what you are building, selling, or trying to fix. We will assess your needs, evaluate whether we can genuinely help, and leave you with a clear next step.
Free consultation
Thirty minutes to understand your goals, constraints, and opportunities.
Honest fit check
If we are not the right partner, we will say so and point you in a useful direction.
No pressure
No hard sell, no obligation, and no vague proposal before we understand the problem.